In today’s episode of Inbound To Go, I speak with Viveka von Rosen about LinkedIn for Business. Listen below the show notes.
Viveka (not Vivica) is author of LinkedIn Marketing: An Hour a Day and featured in LinkedIn’s “Sophisticated Marketer” eBook. She is known internationally as the “LinkedIn Expert”. CEO of Linked Into Business, and co-founder of LinkedProspecting, she also hosts the biggest LinkedIn chat on Twitter. Forbes has listed her as a top social media influencer, and she has been cited in Money Magazine, Ragan, CNN, Forbes, Mashable, The Miami Herald, Social Media Today and The Social Media Examiner!
- How she become a LinkedIn expert
- Changes to the platform over the years
- the Lynda.com acquisition
- the importance of education in marketing