In today’s episode of Content To Go, Rush Olson and Chris Handy discuss how to ensure that your partners and sponsors are maintaining a level of quality and helpfulness when sharing the stage with your content champions. Listen below these scribblin’s from our notes:
- Do you care more about your company than your audience? Listen to Mad Marketing via Marcus Sheridan at the 4:00 mark.
- Don’t shovel dreck
- Do we need partner messaging guidelines in place?
- Your message should not be “Buy Buy Buy” but rather “Help Help Help”
- When dealing with an external partner, the right though is “How can the audience come away from this piece of content feeling better like they have been helped.”