Know what you want to accomplish – your goal
Budget – do a cost-benefit analysis. This might be a good stage to figure out everything you need to get the project done.
Approval chain – don’t let the project run off the rails because you didn’t include the right VP. Or legal. Especially legal. Try to plan for those in the chain who do not know what they are doing. Approval chain can be a deal-breaker, too.
Evaluate In-house talent and time resources. Honesty matters here.
Prioritize – do some elements take a long time to acquire? Do them first.
What do you need to outsource? Booking people and gear might need some lead time. Time often equals money when it comes to big productions
Where should you go cheap and where shouldn’t you? In some cases you can just work harder to save money. In others, you have to get the right talent.
It is great to get to the production and post-production phase and realizing that your pre-planning worked. For video, that means an easy shoot and an easy edit.