In this episode of HubSpot To Go I’ll Identifying the Foundation for Your HubSpot Custom Lead Scoring. Listen below the show notes.
- Identify and rank the demographic factors that make a good fit prospect like revenue, industry, location, etc…
- Identify and rank the important actions you want people to take on your site. You are looking for interest indicators here. Maybe they viewed your pricing page or attended a webinar… Get those wheels turning.